The School: White Day Wiki
The School: White Day Wiki
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For the 2001 video game, see White Day: A Labyrinth Named School.


 <title source="holiday_name">
   <default>White Day</default>
 <image source="image">
   <label>Observed by</label>
   <label>Lit color</label>
   <label>Long type</label>
   <label>Related to</label>

White Day (ホワイトデー Howaito Dē?) is a day that is marked in Japan, South Korea,[1] Taiwan,[2] and China[3] on March 14, one month after Valentine's Day.


In Japan, Valentine's Day is typically observed by girls and women presenting chocolate gifts (either store-bought or handmade), usually to boys or men, as an expression of love, courtesy, or social obligation.

On White Day, the reverse happens: men who received a 'chocolate of love' (本命チョコ honmei-choco?) or 'courtesy chocolate' (義理チョコ giri-choco?)[4] on Valentine's Day are expected to return the favor by giving gifts.[5]

In South Korea

In South Korea, White Day is March 14. And it is also observed as a day for men to give women sweets, as a sort of repayment for the gifts women gave on Valentine's Day (usually chocolate). However, in contrast to Japan, men generally purchase lollipops or other hard candies for the holiday. Chocolate gift sets are also sold for the holiday, but the majority of the gifts sets are filled with hard candies.[6]




  1. Cha, Frances (14 February 2013). In South Korea, Valentine's Day is all about the men. CNN. Retrieved on 13 March 2014.
  2. untitled. Taiwan Today. Ministry of Foreign Affairs, Republic of China (Taiwan). Retrieved on 13 March 2014.
  3. White Day Triggers Consumption Enthusiasm. China Internet Information Center. Retrieved on 13 March 2014.
  4. Valentine’s Day & White Day in Japan. Japan National Tourism Organization. Retrieved on 13 March 2014.
  5. White Day (March 14). Cross Currents. University of Hawaii. Retrieved on 13 March 2013.